SEO website promotion in 2023
If a business is not on the Internet, then this business does not exist, - Bill Gates
A trite but so accurate phrase that describes the importance of marketing (promotion) in relation to business.
Marketing is a system that has a set of various tools to popularize and promote services, goods, or a brand on the Internet.
Marketing as a system includes the following promotion tools:
Social Media Marketing - promotion of a brand, services, goods in social networks, such as: Instagram, Facebook, LinkedIn, YouTube, Pinterest
Search Engine Optimization - SEO website promotion in search engines such as: Google Search, Yahoo, Bing
Public Relation - increasing brand awareness on the Internet
Content Marketing - creation of unique content to promote a brand, product, or service
Email Marketing is a tool for brand communication with the end user
In this article, we want to understand in detail why SEO website promotion in 2023 remains an important marketing tool for doing business.
TOP 5 advantages of website promotion
The target audience visits the site. This means that, theoretically and practically, such a site can be visited by the target audience of your business.
The most interested audience, who may be planning to buy a particular product or want to order a certain service.
The ability to easily get a regular customer. It means that such a site can be visited by an audience that can turn from a “new customer” into a “regular customer”.
For example: once a person orders a product from your website, they will like your website, service, and your company so much that they will be happy and eager to make a purchase on your website next time, not on your competitors' website.
The possibility of finding a new audience. This means that in this case, there is a possibility to find a completely new audience that does not “fit” the criteria of your target audience. To do this, you need to conduct analysis and research from time to time to be able to constantly expand the range of characteristics that define the target audience of your business.
Stable income for your business. Having a website that can be easily found in a keyword search can be a great opportunity to generate a stable income for your business. After all, such a site can have a stable number of visits (views), which, in turn, can turn into purchases and orders.
We often used the term “target audience”.
So let's see what it means.
What is the target audience?
A target audience is a group of people who share common characteristics or parameters. Such parameters may include the following: tastes, habits, hobbies, interests, sociodemographic characteristics (gender, age, marital status), and many others that, in turn, are inherent in this target audience.
Why do you need to define the target audience?
Defining the target audience allows businesses to identify the main needs of the customer and then fulfill them.
What does it mean to fill a need?
The term “fill a need” in marketing means the following:
“You have what a person is looking for, and you can give a person what they are looking for.”
It may sound too philosophical, but it's true :)
The target audience can be identified at different stages of a business: both at the planning stage and in the process of its formation.
How can you identify your target audience?
To determine the target audience, you should conduct analysis and research — these are basic marketing tools that you should definitely use.
In the next posts on the Hygge Digital blog, we will analyze this topic in more detail.
If you don't know where to start in the process of identifying your target audience, create a portrait of your “ideal client.”
What does it mean to create a “customer profile”?
Creating a “customer portrait” helps to more accurately determine the characteristics and type of target audience.
To make it easier to create a “client profile,” we may need to ask the following questions:
Who, the same customer who will buy our product or request a service?
What does he like?
What criteria does it meet?
Why does he/she choose this particular product/service?
What is his need?
Above, we have listed some questions that can be used to create a “client profile”.
Of course, there are many more questions, but this is a separate topic for a post on the Hygge Digital blog.